Does new fishing gear make a difference in the success of your fishing outings? The International Convention of Allied Sportfishing Trades happened a week or so ago in Las Vegas. ICAST as it is known is a chance for some 400 manufacturers to get together and show the latest and greatest that they have to offer. All of them say basically the same thing. Their gear will help you get more fish more of the time. They make fishing easier. And they make you better.
But I don’t buy it.
I hate to sound like an old codger, but I catch a lot of fish on old gear. To tell the truth, I catch some really nice fish on old gear. I don’t get the impression that new lures are tastier. The biggest bass I ever caught was on a 15-year-old hula-popper–rusty hooks and all. So why am I supposed to replace all my gear every year for new stuff?
I’m not saying I never buy fishing gear. But when I do buy something, it’s usually to replace something I either lost or broke (I can’t tell you how many ultralights I’ve stepped on and busted the tip off). But I’ve never walked in a store and bought a new everything thinking it would make me a fishing rock-star.
So who’s buying this stuff? Are you? I only have one buddy who shops like this. And he only goes fishing a few times a year. I really think that most people catch most of their fish on old gear.
Fact is, the companies who make all the stuff pay good money to other companies who spend a lot of time and energy coming up with all the reasons why you need to go buy new fishing poles. And if no one bought the stuff, they’d surely stop making it. Yet every year they have something new and wonderful to peddle. So their marketing methods must be working.
So here’s my challenge to you. Give me two products that you’ve bought and then immediately had a lot of success with. To be fair, be sure you tell me the product it replaced. Because if you are going from your grandpa’s antique cane pole to a brand new teflon coated graphite light saber, that’s a different story.
I want to know who’s tearing it up with new gear. Because if you listen to the folks selling the stuff, it sounds like it’s that easy.And I’m not convinced.